About Us
Welcome to Alice Aesthetics
"Beauty in a Blink"
Our story
At Alice Aesthetics, we believe that beauty and confidence should be effortless and empowering. Founded by Alice, a passionate solo entrepreneur originally from Thailand and now based in the U.S., our journey began with a simple yet powerful idea: to make beauty effortless, effective, and inclusive for all.
Alice has always been fascinated by the transformative power of cosmetics. Her journey into the beauty industry began when she realized many eyelash products or services were either too complicated, time-consuming, or expensive. With a busy lifestyle, she needed a solution that was quick, simple, and effective. After discovering self-adhesive lashes, Alice conducted extensive research and experimented with different solutions. She, then, realized that these products could simplify her routine, and wanted others to experience the same—walking out of the door with confidence that requires minimal effort.
Driven by this discovery, Alice founded Alice Aesthetics with a mission to create a brand focused on boosting confidence through effortless beauty. Whether you're looking for a quick beauty fix or a product that delivers stunning results with minimal time, Alice Aesthetics is here to empower you to feel confident, every day.
Our Mission
Our mission is simple: Boost your confidence with the least effort possible. We believe that beauty should be easy, fun, and uncomplicated. That’s why we design products that are simple to use and deliver amazing results, allowing you to look and feel your best every day without spending hours in front of the mirror.
What Makes Us Unique
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Easy-to-Use Products
Life is busy, and beauty should never add to the stress. Our products are designed to be intuitive and simple to use. Whether you're a makeup novice or a beauty expert, you can achieve your desired look in no time.
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"We focus on making your beauty routine faster and more efficient, regardless of experience level."
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Confidence Every Day
Every product we create is more than just cosmetics—they are tools to help you feel your best. Our products are here to effortlessly enhance your natural beauty, giving you the confidence to take on the world with ease.
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“We believe that when you feel confident in your appearance, you can take on anything.”
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Designed by You, for You
As a solo entrepreneur, Alice understands the everyday challenges of balancing beauty with a busy life. That’s why we focus on creating products that make your life easier. Whether you’re getting ready for a busy workday or a night out, our products are designed to simplify your beauty routine with ease and convenience.
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"Every item from Alice Aesthetics is crafted with YOU in mind"
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Inclusivity
We celebrate diversity in all its forms and are committed to creating products that cater to every beauty need, designed to work for people of all eye shapes, skin tones, and personal preferences.
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"We believe beauty is for everyone, and our goal is to create products that empower individuals to feel confident, no matter their unique features or style"